Collaborating with Diana was both challenging and rewarding. Her business operates in a space that requires a deep and nuanced understanding, which made it necessary to look beyond surface-level observations. In order to provide value, We had to carefully analyze her needs and balance ambitious ideas with practical, realistic solutions. This process not only pushed us to think critically about her context, but also made the experience engaging and insightful. Ultimately, working with her was an opportunity to stretch our skills and deliver recommendations that were both meaningful and achievable