Rod Palmer
CEO
(8)
4
Companies
Categories
Market expansion Social media marketing Mobile app development Software development Artificial intelligence

Achievements

Latest feedback

Lashabra Henley
She
Learner
December 13, 2023
Project feedback
This was a positive experience and gave me a better understanding of how team building can work in a positive way.
Strayer University
Business Consulting with Dr. Ruether Fall '23
Strayer University
Dwell at Home
Social Media Advertising for Dwell at Home, an app based senior care platform.
Dwell at Home
Dr. Jim Ruether
Dr. Jim Ruether
Professor
December 16, 2023
Project feedback
Mike and Rod from Dwell at Home were amazing to work with this term. Their organization lined up well with the course design, team strategy, and project management practices. Their initial presentation to the students was very instructive and they provided three deliverables that offered the team both a challenge and a learning opportunity. Both Mike and Rod worked very closely with the members of each team throughout the term and provided quality feedback to the student team members. I look forward to working with Dwell at Home again during our Winter term of 2024. I special thanks to Mike and Rod of Dwell at Home for providing an amazing learning opportunity for our students. Dr Jim Ruether
Strayer University
Business Consulting with Dr. Ruether Fall '23
Strayer University
Dwell at Home
Social Media Advertising for Dwell at Home, an app based senior care platform.
Dwell at Home
Dr. Jim Ruether
Dr. Jim Ruether
Professor
March 27, 2024
Project feedback
This is our second term with Mike and Rod of Dwell at Home, and it was another amazing term. Mike and Rod of Dwell at Home are wonderful to work with and provide a valuable learning experience to our team project. Mike and Rod provide a wealth of experience and are always available to meet with our students to review the project deliverables. Mike and Rod always provide valuable feedback during the student meetings and help create a positive learning environment that ensures project success. Mike and Rod of Dwell at Home created a great learning environment for our Strayer students and provided a friendly working atmosphere that was both positive and productive. Both Mike and Rod are always working closely with the individual teams and holding productive group meetings on Zoom that were very productive for examining for examining the scope of the client project. Both Mike and Rod encourage student participation and assist in guiding the teams through the project objectives. This course is designed to give students the opportunity to work in a team environment and implement project management strategies into a group project. Mike and Rod of Dwell at Home are always available to help the students achieve these course objectives, This was a great learning experience for the Strayer students and created a win-win scenario to work on a challenging team project that provided real world solutions for our business partner. The Riipen program brings a new dimension to the student learning process. Mike and Rod created a strong working dynamic that provided the Strayer students with a powerful learning opportunity that they can draw from in their future careers. It was a very exciting project for all involved. A big thanks to Mike and Rod of Dwell at Home for another amazing term!! Dr Jim Ruether Strayer University
Strayer University
Business Consulting with Dr. Ruether Winter '24
Strayer University
Dwell at Home
Dwell at Home Expansion Project
Dwell at Home

Recent projects

Dwell at Home
Dwell at Home
Birmingham, Alabama, United States

Dwell at Home Expansion Project

The goal of this project is to create a solid growth and marketing plan to scale our business model though out Alabama and the Southeastern part of the United States by year three. This will involve several different steps for the students, including: - Identifying and creating a social media campaign that would effectively target and reach the families of seniors that are currently looking for their seniors care. - Creating a strategic plan through market research of execution an expansion from Birmingham, Alabama to new markets. - Conducting user testing to validate the expansion plan and marketing strategy. - Providing data and analytics to support the growth plan.

Matches 3
Category Market expansion
Closed
Dwell at Home
Dwell at Home
Birmingham, Alabama, United States

Social Media Advertising for Dwell at Home, an app based senior care platform.

Because this is a new kind of senior care our brand and message has to target the right audience. We will be scaling into the Southeastern part of the US and have to keep our brand ahead of the business. Over the past 50 years senior care had been populated by independent caregivers who advertise by word of mouth or agencies who dominate the TV market. The Dwell at Home app gives independent caregivers a platform to be seen and for families to find a better fit for their senior. The Goal is to advertise on social targeting the people who need us.

Matches 1
Category Customer segmentation + 3
Closed