Earth Studios Brand Identity Development

Earth Studios, a ceramics studio, seeks to establish a cohesive and compelling brand identity that resonates with its target audience. The project aims to create a comprehensive brand identity package that includes versatile brand signatures, print design materials, and social media graphics. The goal is to ensure that Earth Studios' brand is consistently represented across various platforms and media, enhancing its visibility and recognition. The project will involve designing logos in different lockups and variations, creating mock-ups for real-world applications, and developing print materials like posters and brochures. Additionally, the project will focus on crafting social media graphics tailored for platforms such as Instagram. Finally, a detailed brand guidelines document will be created to ensure consistent and appropriate usage of the brand elements.

Digital Marketing Content Creation

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

AI-Driven Construction Tech Marketing Campaign

Plumbata Intelligent Business Solutions is seeking to enhance its market presence and brand awareness for its AI-driven construction tech platform. The project aims to create engaging marketing and promotional materials that effectively communicate the platform's unique value propositions. The goal is to grow Plumbata's social media presence and build awareness among potential clients and industry stakeholders. By leveraging classroom knowledge in marketing and digital media, learners will develop a comprehensive marketing strategy tailored to the construction tech industry. The project will focus on identifying key target audiences, crafting compelling messages, and utilizing various digital channels to reach and engage these audiences. Learners will have the opportunity to apply their skills in content creation, social media management, and digital marketing analytics.

Optimizing a Fully AI-Driven Email Copy Agent

Prompt Design : Learn how to craft AI prompts that produce clear, concise, and personalized email copy. Prompt Testing : Experiment with different prompt variations and measure their effectiveness based on clarity, tone, and personalization. Prompt Documentation : Maintain organized records of prompt versions, test results, and improvements. Process Support : Gain introductory exposure to how prompts connect into simple workflows using Airtable and n8n. Collaboration Skills : Practice working in small teams with defined roles (Prompter, Project Manager, Automation Intern).